With European by Choice we want more than pretty words and theoretical ideals. We want to act. A big part of our earnings will be used to grow the collection, but we also promise to give 10% of all profits to projects that encourage and promote connections amongst Europeans. Social and cultural exchange projects with youngsters from all corners of the continent.

We want to celebrate a sense of Europeanness made up of a multitude of cultures, languages and people. Think of youth organizations playing cross border games, street artists collaborating in each other’s cities, journalists making in-depth documentaries and dance schools exchanging talent. The possibilities are endless.

Today our budget for this is humble. But it will grow together with the clothing line. Please feel free to suggest an idea and make sure to follow us on social media for all our latest updates.