We use our profits to promote the EUROPEAN message!

By wearing 'EUROPEAN by choice' you are not only making a statement, you are also enabling lots of grassroots EUROPEAN craziness. With each piece of clothing sold, we gain strength to promote the EUROPEAN message. Check out our bold plans below!


PRODUCTS SOLD : #1375

(Last updated: 11/10 at 20:00 CET)


2000 PIECES SOLD

GIGANTIC BILLBOARD CHALLENGE

When we get to 2000 sold pieces, you have granted us the budget to rent a giant billboard in one of the big EUROPEAN cities. It will make a bold EUROPEAN statement, for all to see.
We will do a poll on our social media and website to decide which city and which statement.

3000 PIECES SOLD

A BIGGER COLLECTION

When we get to 3000 sold pieces, you have granted us the budget to expand the 'EUROPEAN By Choice' clothing collection with even more premium fashion. We will do a poll on our social media and website to find out which clothing you desire and which statement you would like to make.

8000 PIECES SOLD

'HUMANS OF EUROPE' WEB SERIES

When we get to 8000 sold pieces, we will have the budget to create a compelling video series called 'humans of EUROPE'.

MORE PIECES SOLD

ENDLESS POSSIBILITIES

We can boost the EUROPEAN identity in a million ways. We can air EUROPEAN commercials on TV, sponsor a EUROPEAN sports team, organise a 'EUROPEAN by choice' catwalk in Milan, …
Feel free to share your own ideas in the form below and we'll add them to the existing challenges.

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Be part of the quest and help us spread the word on social media!