CELEBRATE EUROPE
WITH STYLE

A GENTLE
STATEMENT

MORE THAN
CLOTHES

What is it to be a European by Choice?

We are deeply convinced that the choice is an attitude.

A conscious decision to be a glass half-full kind of person. 

The choice we make, as citizens of the world, as Europeans by Choice, is about celebrating the fact that Europe is an amazing place where people share a lot more in common that they even realise.

A beautiful and rich patchwork of cultures, languages, values, ideals and a desire for peace amongst its people shared by the vast majority of Europeans who all want to live together, United in Diversity.

European by Choice is about people. About individuals who want to reach out, meet new people, connect and have a positive dialogue. 

We speak different languages and cherish different cultures, but we have made the choice to come out and unite around the idea that we are stronger together. We are the sum. Citizenship is our first name. European is our last name. 

We are a family that’s united in diversity, we are European by Choice. 

BY AND FOR EUROPEANS

NOT JUST A CLOTHING BRAND

With European by Choice we want to act on our beliefs. A big part of our earnings will be used to grow the collection, but we also promise to give 10% of all profits to projects that encourage and promote connections amongst Europeans. Social and cultural exchange projects with youngsters from all corners of the continent.

➤ WHY WE ACT

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