The european holiday gifts!Browse collection
The EUROPEAN fashion collection
We made the perfect European holiday gifts!
'EUROPEAN By Choice' is not affiliated with the EU. We do not oppose the EU project, but for us it's about a continental identity. It is after all the continental flag of Europe. The Swiss, Norwegians, Serbians, ... and Brits after Brexit included. The flag is a bold statement of unity and peace, invented after WWII.
Being EUROPEAN is about having a cross-border and open mentality. By wearing 'EUROPEAN By Choice', you are not only making a statement, you are also enabling lots of grassroots EUROPEAN craziness... as we use our profits to promote the EUROPEAN message!