What is it to be a European by Choice?
As Europeans we have a choice. The choice to look further than fake news, trolls and simplification of complex issues. Every day, we have the choice to see and understand people for who they really are. To take the time to pause and think. Even when anger might feel so natural. The choice to open a dialogue, confront our differences and look for common ground. Every day, we have the choice to act with open mindedness, decency and integrity. It may be really hard. But this is the choice we make. That’s why we are Europeans by Choice!
BY AND FOR EUROPEANS
It all started in 2017 with a crowdfunding project. We asked Europeans to support us in our quest to create a clothing brand that championed the European ideals. The support we got was overwhelming.
NOT JUST A CLOTHING BRAND
With European by Choice we want to act on our beliefs. A big part of our earnings will be used to grow the collection, but we also promise to give 10% of all profits to projects that encourage and promote connections amongst Europeans. Social and cultural exchange projects with youngsters from all corners of the continent.
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