THE NEW DESIGNS
ARE LIVE
ARE LIVE
Wearing ‘European by Choice’ is a statement and a state of mind. It’s for people who choose to go beyond borders and reach out. It’s for Europeans who want to connect and build a better future together. Because we are the sum. United in diversity.
It all started in 2017 with a crowdfunding project. We asked Europeans to support us in our quest to create a clothing brand that championed the European ideals. The support we got was overwhelming.
With European by Choice we want to act on our beliefs. A big part of our earnings will be used to grow the collection, but we also promise to give 10% of all profits to projects that encourage and promote connections amongst Europeans. Social and cultural exchange projects with youngsters from all corners of the continent.
(we promise not to spam)