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The EUROPEAN fashion collection

We are clearing out our stock!

Buckle up for some big discounts. From the 1st of September until everything is gone...

But no worries, we are not quitting the 'European By Choice' brand. On the contrary! We have something fun coming up for the holiday season.

'EUROPEAN By Choice' is not affiliated with the EU. We do not oppose the EU project, but for us it's about a continental identity. It is after all the continental flag of Europe. The Swiss, Norwegians, Serbians, ... and Brits after Brexit included. The flag is a bold statement of unity and peace, invented after WWII.

Being EUROPEAN is about having a cross-border and open mentality. By wearing 'EUROPEAN By Choice', you are not only making a statement, you are also enabling lots of grassroots EUROPEAN craziness... as we use our profits to promote the EUROPEAN message!

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