We are clearing out our stock!Browse collections
The EUROPEAN fashion collection
It's official. We will launch a whole new collection. New ambitions, new items, new graphics, new styling … Because the EUROPEAN message is needed! This health crisis made that clear once more. Empathy is power #europeanbychoice. Soon more.
In the meantime we are clearing out the very last pieces of the current collection with discounts up to 90% Take a look...
'EUROPEAN By Choice' is not affiliated with the EU. We do not oppose the EU project, but for us it's about a continental identity. It is after all the continental flag of Europe. The Swiss, Norwegians, Serbians, ... and Brits after Brexit included. The flag is a bold statement of unity and peace, invented after WWII.
Being EUROPEAN is about having a cross-border and open mentality. By wearing 'EUROPEAN By Choice', you are not only making a statement, you are also enabling lots of grassroots EUROPEAN craziness... as we use our profits to promote the EUROPEAN message!