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The future is Europe

Browse collection

We are clearing out our stock!

Browse collections


Browse collections

The future is Europe

Shop men

The European fashion collection

Shop women

The EUROPEAN fashion collection

We are clearing out the last stock while designing a beautiful 2.0 collection. Soon more!

'EUROPEAN By Choice' is not affiliated with the EU. We do not oppose the EU project, but for us it's about a continental identity. It is after all the continental flag of Europe. The Swiss, Norwegians, Serbians, ... and Brits after Brexit included. The flag is a bold statement of unity and peace, invented after WWII.

Being EUROPEAN is about having a cross-border and open mentality. By wearing 'EUROPEAN By Choice', you are not only making a statement, you are also enabling lots of grassroots EUROPEAN craziness... as we use our profits to promote the EUROPEAN message!

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