THE EUROPEAN
BY CHOICE
COLLECTION

A GENTLE
STATEMENT

NOT JUST A
CLOTHING BRAND

JOIN THE
ACTION

Wearing ‘European by Choice’ is a statement and a state of mind. It’s for people who choose to go beyond borders and reach out. It’s for Europeans who want to connect and build a better future together. Because we are the sum. United in diversity.

BY AND FOR EUROPEANS

NOT JUST A CLOTHING BRAND

With European by Choice we want to act on our beliefs. A big part of our earnings will be used to grow the collection, but we also promise to give 10% of all profits to projects that encourage and promote connections amongst Europeans. Social and cultural exchange projects with youngsters from all corners of the continent.

➤ WHY WE ACT

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