THE NEW
SUMMER DESIGNS
ARE LIVE
THE NEW
SUMMER DESIGNS
ARE LIVE
SUMMER DESIGNS
ARE LIVE
DISCOVER THE
NEW COLLECTION
DISCOVER THE
NEW COLLECTION
NEW COLLECTION
A GENTLE
STATEMENT
A GENTLE
STATEMENT
STATEMENT
MORE THAN
CLOTHES
MORE THAN
CLOTHES
CLOTHES
STAY TUNED
STAY TUNED
Wearing ‘European by Choice’ is a statement and a state of mind. It’s for people who choose to go beyond borders and reach out. It’s for Europeans who want to connect and build a better future together. Because we are the sum. United in diversity.
BY AND FOR EUROPEANS
It all started in 2017 with a crowdfunding project. We asked Europeans to support us in our quest to create a clothing brand that championed the European ideals. The support we got was overwhelming.
NOT JUST A CLOTHING BRAND
With European by Choice we want to act on our beliefs. A big part of our earnings will be used to grow the collection, but we also promise to give 10% of all profits to projects that encourage and promote connections amongst Europeans. Social and cultural exchange projects with youngsters from all corners of the continent.
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